Path to Market - Australia
Client:
New Zealand Trade and Enterprise
Dates:
April 2011 - August 2011
Status:
Complete
Project Challenge:
Supports and enable export capable companies to fast track their Australian market strategy.
See http://www.nzte.govt.nz/access-international-networks/pages/fast-track-entry-into-australia.aspx
Our Role:
To:
- Assist in developing a sound market entry strategy for Australia
- Provide professional feedback to participants on their company, sales pitch and Australian strategy
- Provide guidance on building capability and export readiness to participating companies
- Assist companies in developing and assessing in-market contacts for future sales/distribution agreements in Australia
Outcomes & Benefits:
- A sound foundation for development of market entry and development strategy for Australia
- Access to tailored training workshops to develop capability and strategic planning
- Market expertise from NZTE staff and other industry experts
- Networking with like-minded exporters in the organics, natural and green sectors
- Expert panel assessment to provide feedback on sales pitch and strategy
- One on One coaching and mentoring from successful entrepreneurs
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