Path to Market - Australia

Path to Market - Australia
April 2011 - August 2011
Project Challenge: 
Supports and enable export capable companies to fast track their Australian market strategy. See
Our Role: 


  • Assist in developing a sound market entry strategy for Australia
  • Provide professional feedback to participants on their company, sales pitch and Australian strategy
  • Provide guidance on building capability and export readiness to participating companies
  • Assist companies in developing and assessing in-market contacts for future sales/distribution agreements in Australia
Outcomes & Benefits: 
  • A sound foundation for development of market entry and development strategy for Australia
  • Access to tailored training workshops to develop capability and strategic planning
  • Market expertise from NZTE staff and other industry experts
  • Networking with like-minded exporters in the organics, natural and green sectors
  • Expert panel assessment to provide feedback on sales pitch and strategy
  • One on One coaching and mentoring from successful entrepreneurs