Sustain Expo, Sydney Australia

Sustain Expo, Sydney Australia
January 2012 - August 2012
Project Challenge: 
Change in brand and delivery of expo to two new events that showcase all aspects of sustainable living during a global economic recession. Develop a communication strategy that explained the changes and assured New Zealand and Pacific attendance.
Our Role: 

Provide strategic advice and confidence to event organizers and NZ Pacific businesses and trade and development agencies.

Outcomes & Benefits: 
We were able to: 
  1. Provide channels for export markets;
  2. Develop strategies the sustained relationships and sustained sales in the NZ Pacific and Asian region;
  3. Increase awareness of Expo to NZ and Pacific markets.