Mahinga Kai

Mahinga Kai
August 2011 - December 2011
Project Challenge: 
Te Rūnanga o Ngāi Tahu’s is using an innovative approach to revitalizing its asset base through utalising tribal land and its biggest asset Human resources. It is strategy is to focusing on the hapu /regional. The concept is strong and requires revision after initial development.
Our Role: 

Critique,  review and advise

  • the development and need of standards
  • design of path to market strategy to date
  • distribution channels
  • business model.
Outcomes & Benefits: 

OSL provided empathy and expertise to early adopters. Our critique identified several key issues that have enabled constructive ongoing dialogue.
Our approach is in sync with tribal needs, ebbs and flows and enables their time frames to lead while applying appropriate consideration.
Markets and international trends have been shared and confidence provided.