Strategic Business Assessment

Strategic Business Assessment
Dates: 
January 2012 - March 2012
Status: 
Complete
Project Challenge: 
Nahaia is a small business specialising in natural & nutritional Organic skin and beauty care range. The business was preparing to launch a '24kt Gold Facial' product and was seeking strategic advice to optimising this business opportunity.
Our Role: 
  1. Clarify the vision and the values of NAO, understand the business sufficiently in order to offer limited strategic advice;
  2. Critical reflection of current situation and some suggested strategies for moving forward.
Outcomes & Benefits: 

Offering of 24 month strategy to achieve:

  1. Business growth - the development and execution of a strategic business plan;
  2. Product development and new sales and marketing plan;
  3. Personal development to ensure well-being.

Product launched successfully and on-going support for business growth maintained.